Adversity Killers began with Alex Collins and a mindset shaped by his own journey: adversity doesn't have to determine how your story ends.

Alex experienced triumph and disappointment, opportunity and uncertainty. Through it all, he learned to persevere, pursue what he loved, and encourage others to do the same. Adversity Killers reflected something Alex already lived.

Alex gave that mindset a name: Adversity Killers. What began as a personal philosophy became a brand rooted in the way he approached life and the challenges he faced.

His relationship with football began at five years old—and, ironically, he didn't love it at first. There were days he would rather stay home playing video games than go to practice. Everything changed when he was given the opportunity to play running back. He discovered a gift, and what began reluctantly grew into a lifelong love for the game.

From youth football to high school, Alex's love for the game eventually carried him to the University of Arkansas.

From Arkansas, his journey continued to the NFL.

And ultimately, Alex found his way back to the game in the USFL. Through every chapter, he kept playing for a simple reason: he loved the game and wasn't ready for it to end.

His journey brought incredible opportunities, but also setbacks and moments when he had to prove himself all over again. Those experiences helped shape the mindset that became Adversity Killers.

More Than an Athlete.

Football was an important part of Alex's life, but it never represented all of who he was.

He was creative and multi-talented. He made music and used rap as another way to express his journey. He explored photography and continually found new ways to create and connect with people.

He was a son, a brother, an uncle, and a friend. Having grown up facing hardship himself, Alex understood that adversity could touch every part of life—and he wanted his experiences to give other people, especially young people, hope.

Faith was also an important part of Alex's life. His belief in God gave him strength through uncertainty and helped shape the way he approached adversity—with perseverance, hope, and a determination never to give up

More Than a Brand.

For Alex, Adversity Killers was personal. It reflected the way he approached life—the mindset to keep moving through setbacks without allowing them to define him.

What began as a personal mindset grew into something larger. To be an Adversity Killer is not to live without adversity. It is to refuse to let adversity have the final word.