Founder’s Collection No. 01 — More Than a Brand. A Motto. A Mindset. A Lifestyle.

More than a shirt, Founder’s Collection No. 01 carries forward the words, vision and mindset of founder Alex Collins.

During his time with the Memphis Showboats, Alex described what Adversity Killer meant to him: his brand, his motto, his mindset—the lifestyle.

The official Adversity Killers mark appears on the front, while the back carries Alex’s words:

MY BRAND.
MY MOTTO.
MY MINDSET.
IT'S THE LIFESTYLE.
— Alex Collins

Made from heavyweight, garment-dyed 100% ring-spun cotton, this tee combines a structured feel with a soft, breathable finish and a relaxed fit.

In Alex’s Own Words

Watch Alex share the meaning behind Adversity Killer during his time with the Memphis Showboats in the original Action News 5 feature:

Watch the original Action News 5 feature

• AK monogram and ADVERSITY KILLERS™ wordmark at front
• “MORE THAN A BRAND. A MOTTO. A MINDSET. A LIFESTYLE.” statement graphic at back

Founder’s Collection No. 01
The story continues.